Why do scientists think people sing?
The primeval scream thing
- Social identity, and ...
- Group values ... for OUR group
Harnessing this phenomenon on the dark side
To sum it up ...
- creating social identity,
- encouraging co-ordinated group action
- through support and
- encouragement and
- communicating and re-inforcing the chanting, singing dancing group's
- shared ideas
- common values and
- high ideals.